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Wenatchee National Forest Logo Design – Challenge 25

By Chris San-Claire

Apr 8, 2018

Wenatchee National Forest Logo Design Brief

The Wenatchee National Forest is home to beautiful mountains, water, and hiking trails. You can see some photos here.

We need a logo to represent the forest and the beautiful mountain views. This logo will be used by the forest staff including advertising for camping, staff uniforms, website.

I have attached a few examples of logos we like, and we do require the full name Wenatchee National Forest. The text “National Forest” can be smaller and underneath “Wenatchee” if needed.

Thanks so much! We are excited to see what you design.

Kyle Brown
Wenatchee National Forest

Badge Style Logos

The logos that Kyle has attached have a similar style in that they feature a shape as the base with trees that connect to the same colour of the shape. It is a great way to build a base for your “badge” style logo.

From Thirty Day Logo Challenge – LogoCore



After taking into account the brief and the style choice for the logo. A mood-board of colours and styles was made to keep the design to these specifications.


Mountains, Trees, Forest, Lake, Water, Badge, Hiking, Trails.


Started sketching out with the three elements mountains, trees and water. Numerous iterations of each and of course the badge style to use with them, that was left last so the elements shape could fit adequately within it.

There was a choice after looking at similar styles to do something different. With most badge styles of the same subject seem to look very much the same although their content was varied.

Consideration in its use was paramount; it would require on different surfaces.



Although it was a hard graphics to compile and after looking back at the design, I am left looking at it as too complicated and more simplicity in its structure. Once again I feel that a one day logo is asking for trouble if you want it to work fresh set of eyes and looking at it with a different perspective would have brought up these issues.

Wenatchee National Forest Logo Design Pick Up Truck


Wenatchee National Forest Logo Design Alternative Colours


Wenatchee National Forest Logo Design Badge & Cup

Christopher San Claire

Christopher San Claire

Graphic Designer

Chris San-Claire is the founder of the graphic design studio Nuision Designs. He helps brands grow & get results by crafting distinctive logos & brand identities, backed by strategy.