Amber’s brief wanted for simplification of the Twitch Rabbit logo, as it was too complicated to be of a small size. The aim is to rebrand the logo into a simple iconic form.
The head of the rabbit was needed as it indicated the twitchy eye, the colours would remain the same and as much of the form.
The idea was to make it simple by removing none needed elements and for it to stand out in a 50×50 pixel icon. The mascot/symbol of the logo was redrawn as close as possible to the original for recognition.
Added for the aesthetic reason not a request from the client.
THOUGHTS AND CONCLUSIONS
I found it hard to make changes, the more I messed around with it, the more complicated it got, so I went back to the beginning. After I realised that the challenge to simplify had failed as I missed the twitching eye by the end of that day.
Yes, I could have gone back and made changes, but that would defeat the challenge and the learning curve.