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Sweets Candy Shop Logo Design – Challenge 11

By Chris San-Claire

Mar 25, 2018

Sweets Logo Design Brief

We are pleased to be working with you. I’m in the final steps of opening a candy shop in the UK called Sweets. Yep, a pretty impressive and straightforward name!

We’ll offer a vast variety of candy; just about anything you can imagine. I would love for the logo to capture the joys of sweet, whether it be with an icon, colours, etc.

You can try a lollipop, wrapped candy, chocolate, etc. There are genuinely a lot of different things that could represent Sweets, so long as the text “Sweets” is legible from a far distance as this will be on our sign.

I would please ask that the words “Candy Shop” are below the original name “Sweets”.

Jeffrey Young
Sweets Candy Shop


The briefing was a conservative with little to no indication of what was needed, Joy of sweets, colourful and legible from a distance.


Sweets, colour, fun, candy, lollipop, wrapped candy, chocolate.


Quite a challenge to get so much into a logo, elements of sweets, candy, lollipop all seemed very heavy in details to make them fun and joyful. Most ideas ended up looking as old Victorian style which looked great but was the lack of information and contact with the client that made most ideas risky.


The final choice was not the best one in my view; more could have been done to make it more joyful and fun. I feel it did not do justice.

I feel that the one day challenge is making the process very narrow field of view. I see that day after the work looks terrible, and that one needs to move away from an idea and come back with clear head to be able to see. I could have remade the logo or used other ideas but time-limited and would go against the whole idea of the challenge.

Sweets Candy Shop Logo Design Shop Sign


Sweets Candy Shop Logo Design Shopping Bag


Sweets Candy Shop Logo Design Card

Christopher San Claire

Christopher San Claire

Graphic Designer

Chris San-Claire is the founder of the graphic design studio Nuision Designs. He helps brands grow & get results by crafting distinctive logos & brand identities, backed by strategy.