THE SPARKED LOGO DESIGN BRIEF
Glad to connect with you. Sparked is a video game news website featuring the latest news in all video games, esports, and tech.
For our logo, we’re looking for something that works on a dark background. This logo cannot have a light or white background. We’re possibly thinking of something that uses orange, red, or yellow and features a spark, fire, flame, etc.
The Sparked brand is all about hot gaming news, so we want our logo to represent that. Feel free to check out a few examples attached for inspiration.
Our princess is another castle,
The brief requires a logo to be on a dark background. The use of orange, red or yellow and the icon, symbol of spark, fire or flames.
Spark, Fire, Flame, Game, Orange, Red, Yellow, News, eSport, Tech.
It is quite a specific brief which allowed the direction of the logo in encompassing a fire, flame or spark. Three images which included the each of the required elements where drawn.
The flame was the final choice.
Here there was unlimited fun finding the font as they related to games, esports and tech. There are many fun and decorative typefaces to use.
The “News” needed something sterner and imposing.
THOUGHTS AND CONCLUSIONS
It was a challenge to get the right flame or fire; some were far to complex and made it impossible to see at a smaller size. More work needed to be done to grab the right balance.