Graphic Design: Logo Clearspace
The logo rules to size restrictions are as follow The ShortStop brand-mark has an established fixed size and the spacing relationship between the different elements so that they can appear together without competing for attention.
Make sure the logo has a margin that is 3x the hight of the letter H spacing (the space between the logo mark and the logotype).
Keeping other elements away from this margin helps maintain the logo’s prominence and helps to maintain a clean look.
Please treat our logo with respect. Don’t crowd it with other elements. And don’t make it so small that it requires a magnifying glass to read it.
Our logo should have a presence within the piece.
The logo must appear on the first and most prominent occurrence of all communications, as well as back covers of printed materials.
- Our logo should appear at the bottom right of a piece whenever
possible — think of it as our sign-off.
- When sharing the space with other logos, ours should always be
equal in size
Company Logo – ShortStop
One of three designs for different vehicles is for the city transit van to be highly visible and distinct from its competitors. While at the same time advertising its brand.
Two of three is the box van for inter-town delivery and larger Items it follows the same design as the transit van.
Three of three is the articulated lorry for long-distance hauls. Will less heavily design elements as the prior vans, the articulated lorry has a billboard size sign which can be seen from the distance and easily recognisable.
Logo Uniform London based Company
Here you can see an example of how the brand logo is carried forward and distinct
Logo Design Media
We can see here is examples of how the site will look on mobile devices saw as the official stationery of the company.