THE PROCESS The brief was plain and simple a chat platform for small teams competing with the likes of Slack and Skype.The logo needed to be a wordmark with no blue icon was not necessary.
BRAINSTORM: Comic text box for ping sound
Mobile chat box
INITIAL IDEAS Went with all the brainstorm ideas of a speech bubble and comic sound, it made it made it look ordinary no distinction. Moved away from all that and started working on letter form, rounded typeface.
TYPOGRAPHY The selection of the typeface was at this point the main contributor to the final logo. The font needed to be round for a bounce for ping pong, the closeness of the intersected typeface to indicate small team close
THOUGHTS AND CONCLUSIONS Looking back at this challenge I found that it was one of my favourites so far, I had enjoyed scrapping the first ideas and ultimately went in a different direction. Which then went on to have the orange colour added to for energy, balance and inviting.