Photostudio 72 | Logo Design and Visual Identity

By Chris San-Claire

Jan 10, 2014
Photostudio 72 Logo Guideline 100

PHOTOSTUDIO 72 Logo Design

Photography is the science, art and practice of creating durable images by recording light or other electromagnetic radiation. Either electronically utilizing an image sensor, or chemically using a light-sensitive material such as photographic film.

LOGO DESIGN PROJECT

PhotoStudio 72 logo design and Visual identity, for an up and coming Nottingham photographer, specializing in wedding and events. This project aims to create a logo that would represent the person and his professional skills, encompassing a friendly, calm and fun surrounding.

The logo needs to be clean, sharp, with a colour selection that would enshrine those qualities. The client wanted to have all the requirements ready for print on stationery, equipment casing and digital medias such as Twitter, Facebook and Instagram.

The client received a base logo guidelines and all different logo formats to print and social media formats.

Client: PhotoStudio 72

Project: Visual Communication Logo Design

Skills: Logo, Branding, Design

Tools: Adobe Illustrator, Photoshop, InDesign

The aim is to create a visual representation of the various parts of the business. Through colours and sharp that would relate to their field of work.

  • Adobe Photoshop 10% 10%
  • Adobe Illustrator 60% 60%
  • Adobe Indesign 30% 30%
Photostudio 72 Logo 100

PhotoStudio72 Logo Design Style Guide

We presented the client with a guild for the use of the logo and its icons stating the spacing, size and avatars for social media. The Logo typography and colour codes.

 

Photo Studio Brand Guidelines
LOGO GUIDELINES

How to use and how not to use the logo, so it was coherent throughout its branding. When using one and not the other, this guild will keep the logo stand on itself merit.

 

Photo Studio Brand Guidelines3
LOGO GUIDELINES TWO

PhotoStudio72 Twitter Header

PhotoStudio72 Memorable moments – Weddings – Portraits – Bapisam  Twitter social media header.

A clean, simple layout with clarity. As part of their branding, the client’s requirements: a clear flow with the brand’s stationery and consistency. Other layouts were layout for Facebook and Instagram with rules of images and the logo brand’s use.

Twitter Header Photo PhotoStudio72

PhotoStudio72 Stationery Mockups

PhotoStudio72 logo design stationery print on white and black as required by the client. The client wanted a rich, clean look to pack the memories for its customers. They tried to capture the moment and make it an important and unforgettable moment to be remembered when receiving their photographs.

We found a rich black 600gsm Mohawk Superfine paper with the company logo printed in white for a clean and unintrusive mark.

 

Photostudio72 Combo

PhotoStutio72

The mockup below shows all the office stationery elements for PhotoStudio72 logo—letterheads, Business Cards, envelopes, etc.

The client required a strong display of there brand logo all over there stationery due to mailouts, quotes and invoices.

To stand out and be remembered in the post and within other paperwork.

Photostudio 72 Big Board

PhotoStudio72 Logo Design Letterheads and Businesscards

Here is a mockup of the Letterhead, Business Card and envelope from a different perspective.

Photostudio72 Bcards Letterhead
Photostudio72 Letterhead