THE PAINT™ LOGO DESIGN BRIEF
Excited to be working with you! We have seen some of the previous logos you have designed, and we are remarkably impressed.
Paint™ is a fantastic mobile app that allows you to take a photo of anything and it will automatically pull up the correct colour in multiple formats including Sherwin Williams Paint, PANTONE Color, and many more.
We are looking for a redesigned logo that is visually appealing. I have attached our current logo below, but we think it is too bland. It indeed lacks some colour which is what our app is all about.
We would be open to a text-based logo or one that has an icon. The most important thing is that it is colourful, whether it be one colour or multiple. Can’t wait to see what you come up with on our logo.
LOGO DESIGN TIPS
While these challenges work well, they miss the two-way communication of a real project. As a designer, it is your job to ask questions and ensure clarity.
For example, the current logo above has a paintbrush icon hidden in the letter “I” of Paint. The client did not mention wanting to keep it or not so it would be your duty to bring that up! It is a bummer for you (and the client) to spend hours recreating something new if they genuinely did expect to keep the icon.
For this challenge, please feel free to use or not use the style in the current logo. Have some fun and mix it if up if you want! (paint pun)
There was some clarity on the clients brief of wanting colour in their logo with or without the symbol. They di not stipulate if they wished to keep the “i” of the original. However, I keep that in mind throughout the project.
Colour, Paint, Pantone, Paint Brush, Paint Pots, Camera, Mobile app,
There were many ideas from colour wheels to Pantone swashes primary-colours pots, swashes and brushes. Even something entirely unexpected for the brand a Butterfly with a rainbow of colour.
I had no idea of the typeface of the original logo but matched it as much as possible. Keeping in mind that the client may require the ( I element) on the final Logo
Thought and Conclusion
A logo with many possibilities through research found many other apps on the market offering similar features. It left very little room to manoeuvre with any of the ideas we had sketched.