Packaging Design: Jusme Juice Drink Range

Packaging Design

The project packaging design is part of a City and Guild graphic design course, the brief I took time to look around at other fruit juice companies and researched the designs and ideas. I then started looking for a name that would grab attention and deliver the brief. I decided to have two names OPAC as the main brand name and Jusme for the drink. We were given four flavours Orange – Pear- Apple – Cranberry This is where the name OPAC originate. The juice drink name Jusme was created by wordplay Juice and me. The colours were pulled from the fruits as well as refreshing elements to compose the packaging design.

Assignment

Product design for a fruit juice, look for a name and look and style. Fresh and refreshing, colourful and fun.

Objective

Design packaging and style find a name for the product. look for

Project Includes

Package Design Ideations
Naming Directions
Final Design
Design Presentation

Packaging Design & Logo Design

jusme by OPAC Juice Cartons - Packaging Design
jusme by OPAC Delivery Truck
jusme by OPAC Street Adveertising
jusme by OPAC billboard
jusme by OPAC Handmade Mockups

Project: Jusme – OPAC Packaging Desgin

Jusme Juice, Fruit Juice is the brief I took for my project for my City and Guild project; I took time to look around at other fruit juice companies and researched the designs and ideas. I then started looking for a name that would grab attention and deliver the brief; here are some of the names I came up with.

OPAC

Opac is what I went for, it did not mean anything obvious at first glance but comes from the ingredients. (Orange – Pear- Apple – Cranberry) Jusme was the product itself it had to be a gimmick; with hundreds of drinks out there it had it be fun and appealing. So looking for names I looked at other languages juice in French jus. This was the one I went for, I also wanted to add more to it as an idea it’s all about me and being fresh and thirst-quenching.

I returned to the brief, to look at how I was going to design this I used word games to come up with ideas. I designed the logo for the company, choose the typeface for it, future standard gave the soft roundness that I required for the shape of the fruit as most are of that shape and if fruits attract us naturally, by shape and colour why not take that from it. As I re-looked at the ideas and project brief it came to me that I could continue to us use the fruit Idea and the ME for other products under the opac name.

JUSME JUICE PACKAGING DESIGN

Jusme typeface, clean sharp but still smooth and appealing. These are other attempts to come up with a design for the jusme brand name. The first idea of the layout of the product packaging, the bands of colour the fresh splash and the jusme. “This did not work the image was wrong and limited to its use the strips were not working with the whole idea” Much the same but this time the splash was a vector and was able to adjust to the restrictions, background easier and more manageable, the opac stands proud, but there was something not working and after time, I came to realize it was that both names were fighting for its space.

A rethink was needed to see whole all the elements could be kept and each have its place and importance. Hence the product is born. Check out a post with early development Opac

Resources Used Credit

Photo by Margerretta from Pexels