Naturous Product and Logo Design Concept


Naturous project requires creating a brand for a cosmetic range. It is a deluxe men’s facial skincare range aimed at the middle-class age range 25 – 45 years of age.  There are no other requirements, here is a list of requirements for the project:

• Logo design fitting to the brief
• Three products design for either men or women
• Adverts ¼, ½ and full-page
• Render the products and graphics for the product
• Website prototype

Naturous Logomark Design

Logo Design

Naturous Skincare Logo

The Naturous logo, as you can see, we kept the logo simple so that it can be used on a light or a dark background colour.

This decision is to give the logo more use and flexibility on usage; we did not want to distract from the letterforms so they could stand out by themself.

The Naturous mark will be used for avatars and website icons, and again we wanted for it to make its impression.

Naturous Logo Designer London

Brand Elements: Textures, Gradient

Each product has its own special ingredients, to separate them, so each have their owned personal identity.

The colour represents an element of the product as well as the texture to add an element to the design which represent luxury and quality.

Logo Design Colours

Naturous logo is designed with curved typography to emphasize gentle but strong. Colours are elements used in each of the products.

The logo was made in a neutral colour for a stronger emphasis and deferential to the elements within each product as to stand on their own.

Naturous Logo Mark Icon And Avartar

Naturous Logo Mark Icon And Avatar

There were two final choices to the logo mark concepts. The N of Naturous Men’s Skincare the first is an abstract of the letter N and the second a more simple modified letter N.

After careful consideration, we came to the choice was the abstract letter N for the logomark, icon and Avatar for social media.

The abstract logomark and icon is much more distinct and fitted with the other elements of texture and typography of the logo word.

Naturous Product Anti-Aging Elixir

A natural, lightweight, heavy-duty nourishing serum crafted with Macadamia, Avocado and Passionfruit Seed Oils, and Caffeine to hydrate, help reduce the signs of premature ageing and help restore sun-damaged skin. Contains Carrageenan, derived from seaweed, to soothe and promote the development of healthy new skin and smells fantastic.

Photographs are by Terry George

Anti Aging Elixir V2
Naturous Product Cleansing Facial Scrub

Naturous Product Cleansing Facial Scrub

A natural 2 in 1 foaming facial cleansing exfoliant crafted with invigorating native Macrobiotic Sea Minerals, and Passion Flower, Violet Leaf and Bladderwrack extracts to soothe, hydrate and stimulate cell renewal.

Contains a natural Sugarcane to effortlessly shed dead surface skin and clear dirt and excesses without removing vital moisture or irritating sensitive skin.

Photographs are by Terry George

Naturous Daily Facial Fuel

A natural nutrient-rich daily facial moisturiser crafted with Avocado, Macadamia and Passionfruit Seed Oils to smooth, nourish without irritation and help correct skin-ageing free radicals.

Includes Passion Flower and Wakame extracts to hydrate and rejuvenates intensely.

Photographs are by Terry George

Daily Face Fuel Ad V2


Naturous Mens Skin Care Magazine Advertisement Page V1

Advertisement Layout Design Half Page

The message aims to appeal to a wide audience of 20 -40 year of age. Each product has its own identity, a combination of colour and texture.

The look and style show a fresh and clean look that stands out on its own. The message on the advertising “Simple for every day” shows that everyone can use with little effort.

Photographs are by Terry George

Advertisement Layout Design Full Page


Stationery And T-Shirt


Course Curriculum

This project is a course work for Graphic Design Mastery The Entire Branding & Design Process by Lindsay Marsh at or at

The course covers the following:

Graphic Design Mastery: The Complete Branding Process


  • Course Intro
  • The Course Guide


  • Logo Design – Getting Started
  • Typography
  • Mood Boards and Colours
  • Working with Light and Dark Backgrounds


  • Developing Branding Standards
  • Brand Assets
  • Logo Design – Exporting
  • The Package Design
  • Setup
  • Layout
  • Adobe Dimensions Overview
  • Working With Multiple Objects
  • Rendering Files
  • Backside
  • Testing It Out


  • Advert Specs
  • Layout and Blocking
  • Custom Brushes
  • Creating Background Textures
  • Layout and Blocking – Part2


  • 3D Objects
  • High Rez Renders


  • Layout


  • Tshirt Design-Front and Backside
  • Business Card – Front and Back
  • Stationery Design-Letterhead-Part1 and Part2
  • Stationery Design-Envelope


  • AdobeXd-UX
  • Web Design
    • Intro to AdobeXd
    • Blocking Our Design
    •  Adding Icons Links & Photos
    • Main Banner
    • Finishing Our Home Page
    • product page
    • Creating Active Links
    • Shopping Cart Drop Down Menu