Naturous Product and Logo Design Concept

Naturous Skincare Logo

The Naturous logo, as you can see, we kept the logo simple so that it can be used on a light or a dark background colour.

This decision is to give the logo more use and flexibility on usage; we did not want to distract from the letterforms so they could stand out by themself.

The Naturous mark will be used for avatars and website icons, and again we wanted for it to make its impression.

Brand Elements: Textures, Gradient

Each product has its own special ingredients, to separate them, so each have there owned personal identity.

The colour represents an element of the product as well as the texture to add an element to the design which represent luxury and quality.

There were two final choices to the logo mark concepts. The N of Naturous Men’s Skincare the first is an abstract of the letter N and the second a more simple modified letter N.

After careful consideration, we came to the choice was the abstract letter N for the logomark, icon and Avatar for social media.

The abstract logomark and icon is much more distinct and fitted with the other elements of texture and typography of the logo word.

Advertisement Layout Design Half Page

The message aims to appeal to a wide audience of 20 -40 year of age. Each product has its own identity, a combination of colour and texture.

The look and style show a fresh and clean look that stands out on its own. The message on the advertising “Simple for every day” shows that everyone can use with little effort.

Photographs are by Terry George