My Wine Logo Design – Challenge 26

My Wine Logo Design Brief

My Wine is a new online service that delivers premium wine to your doorstep. You choose from a variety of tastes and preferences to pair up with your dinner plans.

We are not sure exactly what direction to go in for this, but we do know we require a merlot red colour. Somewhere around the #81151c colour range. We are also considering something that represents delivery, but it is not needed. Thank you!

Joanne Evans
My Wine

Process

Explore online delivery systems and suppliers, packaging as well as food home delivery services that cater for same to a similar clientele. Such as:

Farmison & Co – Eat Better Meat = Butcher Deliver to your Door
Farmdrop – Order delicious organic food from local producers

Brainstorm!

Bottle, Glass, Jar, Container, Pitcher, Jug, Cork, Tap, Plug, Spike, Stopper, Pouring, Movement, Box, Case, Container, Online, Mobile, Merlot Red Colour.

Ideas

What was the message here, there are many ways to buy wine online, how would my wine stand out?
Standard Corporation Style Logo?
Gimmicky Logo theme?
Stylish Classic Style?
The brainstorming gave many words around the briefing, but what was different in this company from any other out there?

No Symbol just a wordmark with the right typeface to give it class and add some elements of classical style and luxury to finish it off.

Thoughts

Thinking back in the day, I think I got what I set out to do, make it simple and classy with elegance it deserved.