Jusme Juice by OPAC is a City and Guild Project on Product Packaging
Project: Jusme – OPAC
Jusme, Fruit Juice is the brief I took for my project for my City and Guild project; I took time to look around at other fruit juice companies and researched the designs and ideas. I then started looking for a name that would grab attention and deliver the brief; here are some of the names I came up with.
Opac is what I went for, it did not mean anything obvious at first glance, but comes from the ingredients. (Orange – Pear- Apple – Cranberry) Jusme, was the product itself it had to be a gimmick; with hundreds of drinks out there it had it be fun and appealing. So looking for names I looked at other languages juice in French jus. This was the one I went for, I also wanted to add more to it me as an idea it all about me and being fresh and thirst quenching.
I returned to the brief, to look at how I was going to design this I used word games to come up with ideas. I designed the logo for the company, choose the typeface for it, future standard gave the soft roundness that I required for the shape of the fruit as most are of that shape and if fruits attract us naturally, by shape and colour why not take that from it. As I re-looked at the ideas and project brief it came to me that I could continue to us use the fruit Idea and the ME for other products under the opac name.
Jusme type face, clean sharp but still smooth and appealing. These are other attempt to come up with a design for the jusme brand name. The first idea of the layout of the product packaging, the bands of colour the fresh splash and the jusme. “This did not work the image was wrong and limited to its use the strips where not working with the whole idea” Much the same but this time the splash was vector and was able to adjust to the restrictions, background easier and more manageable, the opac stands proud, but there was something not working and after time, I came to realize it was that both names where fighting for its space.
A rethink was needed to see whole all the elements could be kept and each have its place and importance. Hence the product is born.