John Mchugh Designs Brand and Guidelines Project
John Mchugh Designs
John Mchugh Designs is a production company dedicating itself of finding new formats for Popular, Factual, Prime Time Entertainment/Award Ceremonies/Situation Comedy/Stand Up/Sketch Show Chat Show/Game Show/Lifestyle/Youth/Pre-School/Drama/Serial Drama/Film/Commercials/Pop Promos Studio/Location/Live Event/Theatre/Special Effects/Green Screen/Motion Control/Motion Capture/CGI Animation/Multimedia platforms
- Photoshop 20% 20%
- Illustrator 70% 70%
- Indesign 90% 90%
- Pen & Paper 60% 60%
I was asked to convey an image of confidence and professionalism but an approachable brand that would stand the test of time.
I began with the process of brainstorming after an initial interview with John Mchugh; I viewed others in the same field to get an idea of was already there. After research and brainstorming, I came up with just one idea that fitted the person John Mchugh and the industry, not something that happens often.
We both agreed that it was just perfect and proceeded with the brand tweaks and guidelines.