John Mchugh Designs Brand and Guidelines Project

By Chris San-Claire

Aug 28, 2014
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JOHN MCHUGH DESIGNS

John Mchugh Designs is a production company dedicating itself to finding new formats for Popular.

  • Factual and Prime Time Entertainment
  • Award Ceremonies and Situation Comedy
  • Stand Up
  • Sketch Show Chat Show and Game Show
  • Lifestyle
  • Youth and Pre-School
  • Drama and Serial Drama
  • Film and Commercials 
  • Pop Promos Studio and Location with Live Event
  • Theatre, Special Effects
  • Green Screen, Motion Control, Motion Capture
  • CGI Animation and Multimedia platforms.

John Mchugh Design Website http://johnmchughdesign.com/

Skills

  • Photoshop 20% 20%
  • Illustrator 70% 70%
  • Indesign 90% 90%
  • Pen & Paper 60% 60%
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PROJECT

The brief message conveys an image of confidence and professionalism but an approachable brand that would stand the test of time.

I began with brainstorming after an initial interview with John Mchugh; I viewed others in the same field to get an idea of what was already there. After research and brainstorming, I came up with just one idea that fitted the person John Mchugh and the industry, not often.

We both agreed that it was just perfect and proceeded with the brand tweaks and guidelines.

 

John Mchugh Design Style Guideline Book

Here you can flip through the slide show to see the John Mchugh Design style guideline book, covering a range of dos and don’ts. 

How to use the logo design size and placement. The clear space of the logo and the mark. 

The typography to use as well as the placement of the logo with the alternative colour company logo. A colour guide with CMYK, Hex number and Panton colours for quick reference and guidance.

Signage

The client wanted signage mockups of the logo. We went all out here to show its possibility’s below. You find a selection of mockups with different styles of signages, from glass to walls. Click the image to enlarge.

Stationery

The stationery layout of business cards, letterhead and envelopes to match the companies look and messaging.

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