Horniman Museum – Logo



Project for City and Guild Graphic Design Course, brief was to create a new set of signs to direct visitors, the  aim here was to colour code the department and differentiate each area so that visitors were able to follow the signs.

Client: City and Guild




The museum was founded in 1901 by Frederick John Horniman. Frederick had inherited his father’s Horniman’s Tea business, which by 1891 had become the world’s biggest tea trading business.

 The cash from the business allowed Horniman to indulge his lifelong passion for collecting, and which after travelling extensively had some 30,000 items in his various collections, ranging from natural history, cultural artefacts and musical instruments.

 In 1911, an additional building to the west of the main building, originally containing a lecture hall and library, was donated by Frederick Horniman’s son Emslie Horniman. This was also designed by Townsend. A new extension, opened in 2002, was designed by Allies and Morrison.