Film Logo Design

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Film Logo Design Challenge 29

By Chris San-Claire

Apr 12, 2018

Film Logo Design Brief

Very pleased with your portfolio and logo work. FILM is a non-profit supporting film student with scholarships, free trips. FILM will help to reach them in their career goals.

We have helped many well-known directors while they were students including some who had blockbuster success. The name FILM is the first name of the four founders: Frank, Isabella, Logan, and Maria. We four have been involved in the film industry for decades and now need our non-profit to have a great logo.

We would like you to create a logo that is black and white, whether it be a black background with white logo, or white background and black logo. We are happy with an icon and text or typography that includes subtle hints of film/cinema.

Thank you, and we look forward to seeing your creation!

Logan Bates


I looked at many films related logos and symbols as well as scholarship funds and organisations that offer support or benefit to students in filmmaking and directors. There was an abundance of negative film and film cameras as well as film rolls.

We tried to get away from that style and create something different looking more into the support and finance area of the brief.


Started out with typography as there was the concern about the name having been first names they needed to be capital as initials for the founders. The matter was the LM distance and gap, between them so not to leave a gaping hole.
There were quite a few ideas but around for an icon, but none worked as they moved too far in to finance then FILM itself.


It was a hard one to make as it was not the initial idea to make it different, I stumbled on this one and went very narrow-minded concentrating on the typography and then ending up with little to no icon. It is a strong logo it says what it is and stands out, I feel with more time and experimenting with the ideas it could have been more.

I am coming to the last logo design of the challenge and feel exhausted and have learned much in my afterthoughts and critique of the logo work I have created.

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FILM Logo Design - Fountain Pen

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FILM Logo Design - Office Stationery
Christopher San Claire

Christopher San Claire

Graphic Designer

Chris San-Claire is the founder of the graphic design studio Nuision Designs. He helps brands grow & get results by crafting distinctive logos & brand identities, backed by strategy.