Project Clear Holistic Lifestyle
BUSINESS CONCEPT FOR CLEAR HOLISTIC
Become “the” site for information/advice on Clear holistic lifestyle Lifestyle Realism Information and Advice Idea, instead of “community” change to “portal” being a way for others to promote and sell through you, in a new business venture.
AUDIENCE AND USERS
- the 30s to 50s
- People who are looking for a new improved lifestyle.
- Professionals & Enthusiast.
Goals and Objective
Site Requirements in technology
- Newsletter & Subscription (database).
- Mail out system,
- Affiliation & Promotion
Contents & Structure
Look and Feel
Identity & Branding
Clear Holistic Lifestyle Identity system whereas all publications and medium will follow the same format.
Branding, the service you provide
The NAME! I have been working on the word CLEAR
- CLEAR MIND
- CLEAR SPIRIT
- CLEAR INFO
- Fresh and Modern
I still think green is the colour just need to find the right one I have added pallets of the ones spoken about so you can visualize them on screen.
Although brand identity is regarded (by whom ?)as the most fundamental asset to a brand’s equity, the worth of a brand’s identity would become obsolete without ongoing brand communication.
Brand equity is a phrase used in the marketing industry which describes the value of having a well-known
brand name. Based on the idea that the owner of a well-known brand name can generate more money from products with that brand name than from products with a less famous name, as consumers believe that a product with a well-known name is better than products with less well-known names.