Bookworm Logo Design

Read More

BookWorm™ Logo Design – Challenge 14

By Chris San-Claire

Mar 28, 2018

BookWorm™ Logo Design Brief

BookWorm™ is a growing online bookstore, and we are looking to get a logo designed. I am not good at this kind of stuff, so I do not know how much help I can be. We want to see what you can come up with with the logo.

We are pretty much open to anything, whether it be using a worm or not. We do need the text BookWorm included, of course. Thanks!!

Tyler Fitzgerald


From Thirty Day Logo Challenge – LogoCoreThirty Day Logo Challenge – LogoCore


The client request was simple. It was open to anything and wanted the brand name for its online bookstore.


Amazon Books, Wordery, WaterstonesWaterstones.


I created a moodboard so for colours and shapes.


Book, worm, glasses, brown, green, icon, symbol.


It was apparent that the logo is a wordmark or have a book and worm or either. Elements of books and some worm characters and a choice of typefaces, the logo’s need to be eligible at a small size to fit for purpose on a website, wish is typically sized 60-80 px.

Once the elements of books and worms sketched, it was time to vectorise them. It became clear that the more detail and colour the image would become hard to view at smaller sizes.


At the time, it seemed natural and straightforward. A bookworm and the wordmark appeared to work well with the brief.

Looking at it, the days afterwards seems it could have been further refinements. More could have been done by designing a complete logo mark for social media and further pages to its website; However, this was only for a logo. We could have demonstrated a greater understanding of its use.

BookWorm Logo Design Laptop

This is Bookworm logo website mockup it shows a clear simplistic style with clear heading to assist the visiter.

Bookworm Logo Design Laptop

BookWorm Logo Design Delivery Boxes

As you can see the logo has been extended to its online delivery packaging with simple and clear display.

Bookworm Logo Design Delivery Boxes

Lessons learned

By completing this project, I realised the issues needed to create a real-life logo.  Here some pointers!

  • More information about the business and its needs
  • The business future goals and aspirations
  • A greater amount of time to be able to test the logo on different applications
  • More about the persona of the client
  • Mission Statement
  • Someone to ask questions about the company.

Yes, this was a 24-hour challenge before the next one the following day. It shows that we take or granted the importance of gathering information from someone to communicate to see the bigger picture.

Christopher San Claire

Christopher San Claire

Graphic Designer

Chris San-Claire is the founder of the graphic design studio Nuision Designs. He helps brands grow & get results by crafting distinctive logos & brand identities, backed by strategy.