Project: OPAC JUSTME

by | Jul 28, 2010 | Design | 0 comments

Fruit Juice is the brief I took for my project; I took time to look around at other fruit juice companies and researched the designs and ideas.

I then started looking for a name that would grab attention and deliver the brief; here are some of the names I came up with.

Opac is what I went for, it did not mean anything obvious at first glance, but comes from the ingredients.  (Orange – Pear- Apple – Cranberry)

Jusme, was the product itself it had a gimmick; with hundreds of drinks out there it had it be fun and appealing. So looking for names I looked at other languages juice in French jus. This was the one I went for, I also wanted to add more to it me as an idea it all about me and being fresh and thirst quenching.

I returned to the brief, to look at how I was going to design this I used word games to come up with ideas.

I designed the logo for the company, choose the typeface for it, future standard gave the soft roundness that I required for the shape of the fruit as most are of that shape and if fruits attract us naturally, by shape and colour why not take that from it.

As I re-looked at the ideas and project brief it came to me that I could continue to use the fruit Idea and the ME for other products under the opac name.

Jusme type face, clean sharp but still smooth and appealing. I am text block. Click edit button to change this text.

These are other attempt to come up with a design for the jusme brand name.

The first idea of the layout, the bands of color the fresh splash and the jusme. “This did not work the image was wrong and limited to its use the strips where not working with the idea”

Much the same but this time the splash was vector and was able to adjust to the restrictions, background easier and more manageable, the opac stands proud, but there was something not working and after time, I came to realize it was that both names where fighting for its space.

A review of all the elements were done to see how all of  the elements could be kept and each have its place and importance. Hence the product is born.

 

Vaping Five Years Progress

    Vaping in the past five years I was first introduced to vaping while having a conversation with my brother; I was complaining that I could no longer afford my 30 a day cigarette habit, it was leaving me with no funds at the end of the day. When I had stopped...

Brexit – Why I want to leave – European Referendum

  This is why I want to Leave the European Union - Brexit The kingdom of England Saint Patrick's Saltire St Andrew's Cross The Saltire Why I feel I don't want to be in the European Union any more. The more I get involved into politics and why we do the things we do...

Scottish Referendum

 The Scottish Referendum United we stay t’s been a tough few weeks with the Scottish Referendum, I myself being British is listened and learned throughout the build-up to the 18th September 2014. My thoughts were changed day by day on the outcome, with so many polls...

VapeOn: inform and Change Perception on Vaping

  inform and Change Perception on Vaping   After spending months reading others writing and views I felt that Twitter is just for passing and sharing moments, I needed a soundboard to put my thoughts for eternity well for as long as the hosting is paid up.. I started...