Logo Collection 2018

May 19, 2020

logo-collection-2018

The Logo Collection of 2018

 

Style is something we look for year after year, new ways of communicating messages within our designs of logos. Typography plays an important part in the messaging style, weight and combinations.

There is also the logo mark which can play an important part in conveying the message. Here you find a logo collection with different styles of logos some are wordmarks others typefaces, also combinations. Thirty Day Logo Design Challenge

 

Logo Collection

It is great to see the styles one has come to use when you look back. I have put this collection forward in a post gallery for prosperity.

Typeface

I spend more time looking and deciding which typeface will serve the logo and client to convey its presence and message.

Over the year, typefaces have become more obtainable, with many coming into the marketplace. It can be not very clear with so many similarities and pain stacking tasks to sweep the typefaces’ pages.

There are also other things to be aware of, such as bad font designs. Your own preference to what typefaces you are attracted to.

I try to view typefaces while I am not on a project to look at details, style and flow.

Wordmarks

Sometimes simplicity and style of the typeface are enough for the image of the company, person, product or brand.

The above logo Ping, with its rounded curves, will be enough to relate to the brief and speak to the audience; just by adding colour to it, you can see the impact it can produce.

Emblem Logos

There be times where it is requested and appropriate to create emblems like the ones above.

These required emblems either by a brief or to its application on clothing items.

Logomark

One of the most used is the logo image, mark, icon. The logomark can depict a service, product, image. It’s a contract of the name and purpose.

There are many ways to develop the right “Mark” sometimes, the typeface itself can be used if the logo is a wordmark with distinct feature’s. The first letter could also be created abstractly with shapes or negative space.

Monograms are when you use the initial’s of the name, where the creation of an image conveying the service, practice or product can sometimes be more suited.