9 logo design tips that will your life simple

9 logo design tips that will your life simple

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9 logo design tips that will your life simple

“A logo derives meaning from the quality of the thing it symbolises, not the other way around.” —Paul Rand

Logo Design

Typography in logo design can break or make a design, so it’s vital you know your typographic ABCs this will make your life simpler.A logo ought to be kept as straightforward as possible while still portraying the message, and to get this to happen, one has to consider all typographic aspects of the plan. Don’t use too many weights or fonts. Don’t utilize fonts that are predictable, crazy, or ultra-thin. Pay particular attention to kerning, spacing, and much more furthermore, ensure you’ve chosen the correct font for your project available. Take note only one font family is used by this logo, but with different styling.

Italic and Bold in Logo

The letter that is italic kinds communicates speed while the bold emphasizes the service’s ease. Selecting the most appropriate font can make or break a design as touched on above, with regards to creating a logo. Choice can take long since the logo mark’s creation itself, and it should not be. Spend some time exploring all the several fonts which could be utilized for your project, narrow them down further, and after that, see the way each gels with the logo mark. Don’t be afraid alter one to purchase a font, or make your own. Bear in mind a logos font may be used with imagery and some fonts.

Emotive Analytics: All fonts have their very own character, so you ought to choose the right font character for the job at hand. The font decided on in this logo is a lot more severe than, say, a hand-drawn font, which would communicate very different attributes. Simple logos are more memorable since they allow to get easier recognition, however, to get a symbol to be famous and stand apart from your audience, it must have something distinctive about it, without being too overdrawn. Not only does simplicity make a symbol more memorable, but however, it also makes the symbol more versatile, meaning it could work over more mediums. For instance, a logo ought to work on something your size of a postage stamp and on something since large since a billboard. Don’t make your logo too subjective either. If a logo requires colour or special effects to make it a potent symbol, its not a strong symbol.

Logo Design Tips

The designing logo has been just like any other type of design work, to be professional, you’ll need to pay attention to details. Even a high conception can be ruined by not contemplating the 12 senses of things, the following tips will avail you to keep your construct safe.

1. Work with Vectors

This probably sounds conspicuous to most designers out there, but it isn’t for everybody, so I reiterate it as often as I can to avoid receiving those exasperating JPEG logos. Vector formats are the ones that will sanction the most difference/variations of your logo.

2. Don’t Utilize More Than 2 Fonts

There are many beautiful fonts out there, and we would all love to utilise as many as we can. Infelicitously, using an extravagant quantity of fonts will, most of the time, result in a loss of coherence. Employing two different fonts can be useful to engender a contrast, catching the ocular perceiver.

3. Keep It Simple and Readable

If people can’t read your logo, it’s useless to retain one. This sounds like imbecilic advice again, but it’s facile to get caught in engendering letters or distorting a font until it becomes unreadable. Always stay cognizant of that when working on your logo.

4. Test Font Sizes and Colours

Your logo should resize well at any size, whether it’s on a sizable voluminous truck or minute on an insignia.

5. Habituate It for Dark Backgrounds

So, you’ve got a sublime looking tenebrous logo, but now your client wants to get it on his black car. It’s conventionally not too hard to acclimate it, but you’ll look more professional if you already got that case deciphered.

6. Ascertain It Works Well In Black And White

I have a straightforward technique for that: I work every logo in black and white over integrating any colour. This way, calls are made judging by the shapes, and you are not diverted by anything else. It makes it much more facile token that your logo will work well in shades of grey afterwards.

7. Don’t Include Photos In Your Logo

Well… this one goes along with the first tip. First, the photos are not vectors. Photos withal don’t scale, have no branding value and are hard to acclimate for any utilisation.

8. Optically Canvass It Upside-Down

This is a tip I got from my edifiers in graphic design school, optically canvassing your logo (or any printed design authentically) will get the designation out of the way and give you an incipient optically canvass the design’s balance and white spaces.

9. Don’t Ever Follow Trends

It’s often hard to elude trends, especially if you’re ardent and love to visually examine inspiring logos on design sites. Your logo must work in the long run, so endeavour to evade the web 1.0 swoosh or the web 2.0 reflection.


So there you have it, follow the rules as not to stray away, respect typography and make logos, wordmarks with or without a symbol.


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4 Rules of Successful Logo Design and Save time

4 Rules of Successful Logo Design and Save time

The Four Rules for a SUCCESSFUL logo and save time

Here are my four rules to identify a successful logo for a project and save time. Over the direction of my creative profession, I’ve laboured on a whole lot of logo redecorate tasks.
A logo architecture might look like the primary of the system. Settling on the correct brand often turns into an over-complicated situation, which tends to tug out the design and choice process.
To help abridge and clean out the logo selection procedure, I’m sharing four guidelines for identifying the correct logo in your company.
When executed correctly, a logo is a significant asset to your client’s brand

Rule #1 – There is not any such logo as a perfect brand.

In case you go into a logo remodel undertaking looking for an “ultimate” logo, you’ve already set your self up for disaster. Architecture is subjective with the aid of attributes, and it’s unattainable to make your entire stakeholders chuffed – alike when it involves anything as seemingly simple as a logo. Your brand is only one representation of your company, and it isn’t your complete manufacturer.

Rule #2 – emotions may still now not behest your brand.

I’ve designed and implemented new logos for tons of businesses and whatever thing motive, and it’s always mostly the most emotional decision. One reason it becomes affecting is that it’s regularly the one marketing assignment that each person looks like they may still accept a say in.

Youngsters, fantastic marketers are aware that they should still always be alive lower back from their target market. It’s no longer about what they individually want or if the CEO brand dejected or if Polly from Accounting thinks logo option #3 seems like a unicorn. Put yourself to your valued clientele’ shoes and be businesslike back deciding on your logo.

Rule #3 – make sure your brand stands the check of time.

You may additionally sell the server-aspect application to information facilities now, but what’s your company activity to be like in 5, 10 or 30 years? Might be over time you’ve increased your suite of products, added consulting services or developed into new verticals. Anything it’s, the final factor you desire is to change your logo every 5, 10 or 15 years.

An outstanding brand may still angle the test of time for many years. It would now not go out of trend afterwards a couple of years or develop into inaccurate or meaningless as time goes on. Have you ever observed how world consulting companies like Accenture and McKinsey have bright and classic class-based logos? That’s as a result of they’re continually evolving with the enterprise world around them and know that accepting a consistent seems to be is key to their ever-growing to be brand recognition.

Rule #4 – Time is funded, so make a call already!

In the hundreds of logo redesign initiatives I’ve been worried in, I’ve considered such good deal time, money, and energy wasted with Indecision. Once in a while, individuals get so bent up within the brand, they lose afterimage of the whole accomplishing and improvement of doing a symbol redesign within the aboriginal vicinity.

When the logo isn’t accomplished, it’s regularly retaining up new revenue-generating advertising and marketing strategies. As soon as the logo venture is achieved, there is additionally the monstrous assignment of enforcing the original brand. The accomplishing by myself for alike for abate businesses can take into 12 months or extra, depending on all of the agenda and book belongings that need to be rebranded.

To help make the decision in an effective method, restrict the variety of decision-makers to ideally 1 and no higher than 3. additionally, don’t lose afterimage of the bottom-line advantages of the rebrand and bear in mind the complete assignment that nonetheless needs to be done as soon as the logo is finalised.

I understand that a brand new logo architecture is an exciting time for marketers, youngsters, it’s vital to keep the typical manufacturer strategy and dreams in mind back picking out a new logo to your company.

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Why is Brand identity your Business Personality?

Why is Brand identity your Business Personality?

Branding: History and Global use

The process involved in creating a unique name and image for a product in the consumers’ mind, mainly through advertising campaigns with a consistent theme. Branding aims to establish a significant and differentiated presence in the market that attracts and retains loyal customers.


 Brand Identity

The word “brand” derives from the Old Norse “brand” meaning “to burn” – recalling the practice of producers burning their mark (or brand) onto their products.

The oldest generic brand, in continuous use in India since the Vedic period (ca. 1100 B.C.E to 500 B.C.E), is the herbal paste known as Chyawanprash, consumed for its purported health benefits and attributed to a revered rishi (or seer) named Chyawan. This product was developed at Dhosi Hill, an extinct volcano in northern India.

Roman glassmakers branded their works, with Ennion being the most prominent. The Italians used brands in the form of watermarks on paper in the 13th century. Blind Stamps, hallmarks, and silver-makers’ marks are all types of brand.

Although connected with the history of trademarks and including earlier examples which could be deemed “protobrands” (such as the marketing puns of the “Vesuvinum” wine jars found at Pompeii), brands in the field of mass-marketing originated in the 19th century with the advent of packaged goods. Industrialization moved the production of many household items, such as soap, from local communities to centralized factories. When shipping their items, the factories would literally brand their logo or insignia on the barrels used, extending the meaning of “brand” to that of a trademark.

Bass & Company, the British brewery, claims their red-triangle brand as the world’s first trademark. Tate & Lyle of Lyle’s Golden Syrup makes a similar claim, having been recognized by Guinness World Records as Britain’s oldest brand, with its green-and-gold packaging having remained almost unchanged since 1885. Another example comes from Antiche Fornaci Giorgi in Italy, which has stamped or carved its bricks (as found in Saint Peter’s Basilica in the Vatican City) with the same proto-logo since 1731.

Cattle-branding has been used since Ancient Egypt. The term “maverick,” originally meaning an un-branded calf, came from a Texas pioneer rancher, Sam Maverick, whose neglected cattle often got loose and were rounded up by his neighbours. Use of the word maverick spread among cowboys and came to apply to unbranded calves found wandering alone.

Factories established during the Industrial Revolution introduced mass-produced goods and needed to sell their products to a wider market – to customers previously familiar only with locally produced goods. It quickly became apparent that a generic package of soap had difficulty competing with familiar, local products. The packaged-goods manufacturers needed to convince the market that the public could place just as much trust in the non-local product. Pears soap, Campbell’s soup, soft drink Coca-Cola, Juicy Fruit chewing gum, Aunt Jemima pancake mix, and Quaker Oats oatmeal were among the first products to be “branded” to increase the consumer’s familiarity with their merits. (Brand, n.d.)

Effective branding can result in higher sales of not only one product, but of other products associated with that brand. If a customer loves Pillsbury biscuits and trusts the brand, he or she is more likely to try other products offered by the company – such as chocolate-chip cookies, for example. Brand development, often the task of a design team, takes time to produce. Brand is the personality that identifies a product, service or company (name, term, sign, symbol, or design, or combination of them) and how it relates to key constituencies: customers, staff, partners, investors etc.

Some people[who?] distinguish the psychological aspect (brand associations like thoughts, feelings, perceptions, images, experiences, beliefs, attitudes, and so on that become linked to the brand) of a brand from the experiential aspect. The experiential aspect consists of the sum of all points of contact with the brand and is known [by whom?] as the brand experience. The brand experience is a brand’s action perceived by a person. The psychological aspect, sometimes referred to as the brand image, is a symbolic construct created within the minds of people, consisting of all the information and expectations associated with a product, with a service or with the company/companies providing them.

People engaged in branding seek to develop or align the expectations behind the brand experience, creating the impression that a brand associated with a product or service has certain qualities or characteristics that make it special or unique. A brand can, therefore, become one of the most valuable elements in an advertising theme, as it demonstrates what the brand owner can offer in the marketplace. [clarification needed] The art of creating and maintaining a brand is called brand management. The orientation of an entire organization towards its brand is called brand orientation. Brand orientation develops in response to market intelligence.

Careful brand management seeks to make products or services relevant to a target audience. Brands should be seen [by whom?] as more than the difference between the actual cost of a product and its selling price – they represent the sum of all valuable qualities of a product to the consumer. A widely-known brand is said [by whom?] to have “brand recognition”. When brand recognition builds up to a point where a brand enjoys a critical mass of positive sentiment in the marketplace, it is said to have achieved brand franchise. Brand recognition is most successful when people can state a brand without being explicitly exposed to the company’s name, but rather through visual signifiers like logos, slogans, and colours. For example, Disney successfully branded its script font (originally created for Walt Disney’s “signature” logo), which is used in the logo for go.com.

Grey Logo Stripe

Corporate brand identity

 Brand identity is the embodiment of a corporation’s reason for existence. Simply, the brand identity is a set of individual components, such as a name, a design, a set of imagery, a slogan, a vision, etc. which set the brand aside from others.[need quotation to verify] In order for a company to exude a strong sense of brand identity, it must have an in-depth understanding of its target market, competitors and the surrounding business environment.[need quotation to verify] Brand identity includes both the core identity and the extended identity. The core identity reflects consistent long-term associations with the brand; whereas the extended identity involves the intricate details of the brand that help generate a constant motif.

According to Kotler et al. (2009), a brand’s identity may deliver four levels of meaning:

  • attributes
  • benefits
  • values
  • personality

A brand’s attributes are a set of labels with which the corporation wishes to be associated.

Brand awareness

 Brand awareness involves a customers’ ability to recall and/or recognize brands, logos and branded advertising. Brands help customers to understand which brands or products belong to which product or service category. Brands assist customers to understand the constellation of benefits offered by individual brands, and how a given brand within a category is differentiated from competing brands, and thus the brand helps customers understand which brand satisfies their needs. Thus, the brand offers the customer a short-cut to understanding the different product or service offerings that make up a category.

Brand awareness is a key step in the customer’s purchase decision process since some kind of awareness is a precondition to purchasing. That is, customers will not consider a brand if they are not aware of it. Brand awareness is a key component in understanding the effectiveness both of a brand’s identity and of its communication methods.

Brand implementation emerged as a discipline in the 1990s when brand owners recognized the need for consistency across branded estates. Traditionally, brand implementation was handled by various parties, including shop-fitters, interior designers and sign companies. Lack of centralized project management led to inconsistencies, while information dissymmetry meant suppliers had too much control over brand issues. Brand implementation was consequently coined as an umbrella term for all aspects of the application and maintenance of physical brand assets. (Brand implementation, n.d.)

Key problem fields

 The experience of more than 80 companies operating worldwide shows that a lack of planning before the rebrand, consistent implementation and complete control are the key problems of brand implementation. Eight large stumbling blocks stand in the way of effective implementation:

  • Inadequate communication
  • No situation and needs analysis
  • Lack of consequence
  • Undefined processes
  • Fragmented (organizational) structures.
  • Organisations not considering all touchpoints
  • No localisation strategy
  • Absence of brand management strategy (Brand implementation, n.d.)
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December Graphic Design Projects

December Graphic Design Projects

Graphic Design Projects

December Graphic Design Projects Fire S, Blue Sapphire S and Antonio Fargas logo designs. Where some of my project ideas in the month of December, there where many more some I dare show and others well work in progress. I did wish to share some of the ongoing works.

Antonio Fragas Logo
Antonio Fragas Logo - black and white alternative
Fire S for San-Claire Logo
S for San-Claire Blue Sapphire Logo

A Sweet ” S ”for San-Claire

December Graphic Design Projects one fire S with the moment. I have been playing around with new Technics in Adobe Illustrator and Been influenced by Yoga Perdana @ Dribble. I found that his work was very different and unique.

It’s been hard to try and decimate how he works. Although I’ve managed to get close, it is far from the same. I will continue to practice more and find out further how they are achieved.

Check out his work @ https://dribbble.com/yoga/

Sweet S for San-Claire

Blue Sapphire ” S ” for San-Claire

December Graphic Design Projects Blue Sapphire ” S ” Again this is on of the examples of creating the letter S for San-Claire. I tried to give it some flows, but found gradients hard to master. This is an area which I have to dedicate time too. I posted this work to show not how good it was but how hard it can be for a novice. Shapes, highlights and gradients are easy to understand on there own. Placing them all together and making it work is not the same.

Blue Sapphire Letter S

Antonio Fargas Presentation

Subsequently I have chosen which of the ideas for the logo of Antonio Fargas I went with them or softer artistic clear and concise and finished off with a Presentation.

Antonio Fragas Logo Presentation 1

Logo Design

This was an exercise on logo design or made out to avail with my sketching ideas. Skating is not my forte, so finding ideas and got across my name Antonio Fargas a renowned actor and this is how I took off with the thought of a monogram.

Antonio Fragas Logo Sketches
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Vaping Five Years Progress

Vaping Five Years Progress

Vaping in the past five years

I was first introduced to vaping while having a conversation with my brother; I was complaining that I could no longer afford my 30 a day cigarette habit, it was leaving me with no funds at the end of the day. When I had stopped smoking on a couple of times, but months later I would start again or on most occasions never stopped. He had been using vaping for six months and said it was the best thing since sliced bread and I should get a starter kit and give it a try.


Before I venture on buying any vaping equipment, I will search the web for the pros and cons of the subject and products. I came to realise that this was not just a small new thing that had just popped up there were quite a few ventures and dozens of sites and forums dedicated to vaping for newcomers to DIY fans. The information was both precise and divers, so I then picked up a starter kit from UKCIGSTORE-https://www.ukecigstore.com/ and some e-liquid from Bestcigliquid https://bestcigliquid.co.uk/

Vape Kit Arrival

Its the end of August a Saturday afternoon and the package arrives. It’s a pen-shaped gadget and some e-liquids after unpacking and familiarise myself with all the bits and pieces.I then fill it up and headed for the first pull not much thinking this is just a waste of time but I persist and start to get vape and flavour. At the same time, I light up a cigarette.

I spend most of the afternoon playing with the new gadget, and I am starting to feel the taste more and have not had the need to light up. At this moment in time, I think I have found a way to substitute my smoking habit, no more penny crunching. The days go on and on, and I am only using the vape pen and have no light up any cigarettes.

The next day I start off with as usual with a cigarette and coffee, but after the first drag of the smoke, I start coffin mouth fills strange and hot. I did finish the cigarette but seems harsh, still with the first coffee, and I reach out for the vape pen to found it been leaking.

At this point I just think this is a fuckup, so I just wipe it clean and pull off my first vape of the day whiles drinking my coffee listening to the news enjoying every moment, that was the weekend I found Vape and never finished that last pack of cigarette.

More research

Researching and joining forums covering vaping, I realised there were lots of ways to vape and many types of equipment out there. I had to start to learn names and terminology used in this area of vaping with things like dripper, tanks, mechanical modes, box mode, DIY liquids, coils, cotton and synthetic cords the whole world of vaping became alive.

Vaping Five Years Progress

Experimental Stage

I slowly went on to buy better quality products after trying a few different ones I came across The Kayfun, and The Rose very different way to build, yes, I went on to self-build weeks after the vape pen. It was a learning curve kanthal, none bleached cotton, and VW mode; I continued to buy other tanks on monthly bases looking for better or more suited things the collection was getting large and then toolkits different wires.

I found that some of them just were not for me I kept going back to the Kayfun tank. Once I was able to see my build it was smooth sailing by the end of the second year I had got fed up with the Benson & Hedges e-liquid. I then went and got loads of small sample bottles somewhere okay but could not use as an all-day vape and the quest continued this was going to set me back if I could not find an e-juice that I could use all day.

DIY E-liquids

I started off looking for information on how DIY e-liquid was made. The rules on care and things I needed to do so, there was loads of information that are necessary to be read understood and placed into practice, starting off with a starter kit once again gave me most of what I would need.

With ten flavour samples, I started experimenting with creating many e-liquids, but it was not smooth and clean lots of messes and then the time needed to stand before use that was the killer. Week and months go by, and I still don’t find something for me sweet flavours just not me, I looked up loads of YouTube videos during this time and continued to purchase e-juices until I found Red Astaire by T-Juice I was never able to recreate it look at the thinks it may have in it.

  • Absinthe (FW) 2%
  • Aniseed (Inawera) 6%
  • Blackcurrant (Inawera) 4%
  • Cherry (Inawera) 6%
  • Ethyl Maltol 0.4%
  • Koolada (PA) 0.4%
  • Mint Candy (PA) 1%
  • Sweetener 0.4 %

So, I am still buying the Red Astaire form T-Juice and making my e-liquid.


Well, nicotine was high at the start on premade I requested the 32% I did smoke 30+ a day this slowly moved down to the present 19% I have tried to lower it, but it means that I was consuming twice the liquid. It has been easy to see its effects.

When I first got the nicotine, I was a bit scared double checking everything at first, but with practice and confidence, it became much easier to handle it was all the cautionary information that I had collected, which served it purposes so that I did not make any mistakes.

TPD (Tobacco Product Directive)

The TPD is a creation of the European Union to regulate tobacco just at the same time vaping products were becoming popular and mainstream. Shops and websites popping up weekly, with some companies producing new products at a fast rate, the vape pen was first generation vaping we were on the third generation of vaping equipment at this time.

The TPD threatened to vape at its core with stiff regulation that would slow down uptake and innovation. I joined European Free Vaping Initiative to try and get then no to place vaping in the directive as we believed it was not a tobacco product and it would be wrongly regulated, to have us put our case across we needed to collect 1 million signatures from all EU nations in proportion to population.

It was some doing we had to find people in other countries that would wish to organise a campaign in their country, sound easy with social media at our figure tips; it was not we found it hard to find people as most don’t follow people in other languages but their own. Once we had people, it was time to converse with them and help them come up with raising awareness it was going right, but we fell short of the date and was never able to place our thoughts on the matter to them.

Other people were fighting the fight too, and they were able to influence the final directive, there were many research papers during that time, and things started changing but no what we had wished for to have to vape in a separate regulation and directive.

The UK did its best to use the minimum possible of the directive as they had seen nearly 2 million people at the time stop smoking.

Vaping Five Years Progress


It has been a great adventure, and five years later I have not had a cigarette in all that time. I lie I had one three years later, and it was disgusting. My lungs are much better no more bronchitis my house doesn’t smell, and I don’t have to repaint the flat every year which is excellent more money to say in the pocket, check out what I have not smoked and saved. I believe that there has been a sizable amount of progress.

54,750 cigarettes not smoked

2,737 packs

£24,637.00 cash on cigarettes saved £4,900 per year

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Scottish Referendum United We Stay

Scottish Referendum United We Stay

The Scottish Referendum

United we stay it’s been a tough few weeks with the Scottish Referendum, I being British is listening and learning throughout the build-up to the 18th September 2014.

My thoughts were changed day by day on the outcome, with so many polls, it was close, and anything could happen. The result on Friday morning was quite a shock. I felt that the Scott’s were going on their own. On one side, I was full of joy to see us all together but also saddened at a loss after such meaningful registration and turnout, and the conviction of so many Scottish people.

The Process

Throughout the process, I tried to imagine what could happen with a yes vote to both the Scottish and the rest of Great Britain. How do you dissolve so many ties, what would happen to the Royal house, would Queen Elizabeth II reign both countries? There was also the army, weaponry, the national debt, frontiers and the list goes on, and on what laws would they use, you could say it’s a new country the laws made in the last 300 years in the United Kingdom.

My mind raced at all the thing that needed sorting out no pre-planning of what any and many of these things would be and the outcome. It’s a bit hard to vote YES with so much uncertainties brave people.

The Rest of the Union

What about the English, Welsh and Northern Ireland? The Scottish Referendum This was all Scottish people’s choice no one asked us anything, we are not Westminster as some may refer us by we would like just the same rights to make our own choices. We were not given any say on the matter; we cared what happened to the United Kingdom’s history’s our strengths and pitfalls.

We are still together, but now we all want to change all 4 countries will need to have the same, the political process has changed, a new system needs to be designed so that each state has its laws and regulations in one way we are all becoming independent as country’s but united under the name of the United Kingdom.

United We Stay

Ways that this could happen would be each have their own government’s and united by common goals and strengths a momentary union, defense, foreign affairs, health and foods and infrastructure, elected by all a representation of our four country’s Scotland, Wales, Northern Ireland and England ” not necessary in Westminster or England. Then the independent governments of the Kingdom’s—-this is just of the top of my head I have no political background or knowledge to understand the implications of something like this as I write the first hurdle is the EU how would that work?

* The Kingdom’s Assembly

* Scotland, Wales, Northern Ireland and England government’s

* Brussels, European Union

That’s a lot of people deciding what can and cannot happen, could it work, would there be enough freedom, but still strong enough to be United as one?

All I know that change is coming and hope they think things through, it’s a lifetime chance to make the United Kingdom move into the new age and the opportunity to be a pioneer in a new politics.

This what I love to see for our the United Kingdom, Unity and independence with a new view in law and policy for the future.

Scottish Referendum United We Stay 


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